RAUKIA SVOLIS ABRANTES DE FIGUEIREDO
MARKETING
COMMUNICATION
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WHO I AM
I am a seasoned and versatile marketing communications professional with strong conceptual and communications skills.
For nearly twenty years I have worked with multipliers from culture, politics, media, economics, science and the public institutions.
I design, create, shape and produce content to build and promote brands - always with the goal of supporting my clients in their exploration of new markets and the creation of new opportunities. This is achieved through both the implementation of impactful communication projects and the use of strong messaging to target audiences.
Having worked on the national branding initiative “Germany - Land of Ideas”, for German Trade and Invest and Berlin Partner for Business and Technology, I gained particular expertise in the field of location branding.
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WHAT I DO
Concept & Strategy
For any communication, a good concept is central. It serves as an anchor, allowing you to focus on your essential business and audience. It helps you to focus on your goals whilst offering a roadmap of how to get there.
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I develop a central communication idea as part of the concept. This concept includes powerful messaging, an outreach strategy and defined communication measures that will engage your target audience, both online and offline.
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communication formats that need conceptual thinking
campaigns
events, conferences, trade shows, exhibitions, workshops
articles, brochures, flyers, reports, newsletters, emails
films and other visuals
podcasts
etc.
Content
I create, design and produce tailor-made content, including printed, digital, text formats and visual assets.
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texting & editing
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websites, blogs and social media
newsletters, flyers and brochures
internal communication
business and annual reports
advertising
case studies and white papers
press releases
texted interviews, magazine articles
statements, speeches, quotes
translation, proofreading
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film & video & photographie
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image
advertising
social media
event documentation
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grafic design​​
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print layout designs
digital marketing assets
infographics
illustrations
Projectmanagement
I can both lead an already existing team or work as a complementary addition to support and coordinate a certain project.
I am well-organised and pro-active, offering a skill set that can compli-ment your team.
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I have managed many campaigns and communication projects from conception to implementation, in 14 countries across the world. With almost twenty years of experience I understand what can make or break a successful project.
HOW I DO IT
The earlier the better
Earlier involvement helps to focuses all energies on clearly defined goals. A well planned concept avoids wasted time and inefficient use of resources.
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Briefing
A well structured briefing is paramount. The more we understand about the goals and objectives, the easier it will be for us to get there. The central questions pertain goal, target audience and resources. A feasibility study may also be necessary to research the likelihood of achieving certain goals before resources are allocated to the project.
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Co-Creation & Collaboration​
I work in cooperation with partners and a proven network of creatives. When it comes to the implementation of extensive communication projects within a short period of time, I can scale my deployment in terms of personnel and expertise. I always remain your contact person for the project.
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Languages
All my services are available in both German and English.
GET IN TOUCH
CLIENTS
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